My responsibilities included:

UI Design and Prototyping: Creating polished and intuitive design mockups for the website, tailored to resonate with the North American audience while maintaining global consistency.
Imagery Sourcing: Curating and integrating high-quality visuals to effectively communicate the brand's mission and features.
Localization: Addressing regional nuances in design and communication to enhance the website's appeal and accessibility for North American users.

The result was a website that not only captured the essence of the Free2Move Charge brand but also laid the groundwork for its North American debut.